Practical Magic 2 Day 17: $1.8M — FLOP Territory Settles In

Practical Magic 2 added $1.8M domestically on Day 17, though the week-on-week comparison against Day 10 still sits down 51.2% — the same steady erosion this run has shown for two weeks running.

That's long enough now to stop calling it a trend and start calling it the outcome. The domestic-to-budget ratio has sat at 0.72x, 0.74x, and now 0.80x across the past several days without ever approaching the 1.0 line, let alone the roughly 2.5x a studio release this size typically needs. A sequel to a three-decades-later original was always a harder sell than the marketing implied, and seventeen days of consistent sub-1x numbers is enough evidence to call this what it is: a FLOP.

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